For this project I authored a campaign proposal for the launch of a new clothing line for the fashion brand Studio F in Colombia. It contains four important elements: the key visual of the brand, a newsleter for the announcement of the collection, a promotional flyer to be distributed in stores and proposals for postings on Instagram.
It is necessary to clarify that the photographs of the models and garments are under copyright of Studio F. The design of the campaign along with the name of the collection and copy are my creation.
For the Key visual I decided to handle a minimalist style where transparencies and
gradients take center stage. The vividness of the colors of each garment is enhanced with a gradient background resulting in a feeling of depth as well as richness in the color of the designs. Each gradient color is carefully treated using the most striking colors of the garment to be displayed. The use of these can give a more closely related aspect to nature, in this case, to the whole concept of “Mediterranea floral”.
The single-sided flyer follows the same features as set out in the Key Visual: an attractive design that will help make the sale clear.
The newsletter goes hand in hand with the whole concept of the Mediterranean
floral campaign. The idea is to show the news with clean elements, eye-catching
colors attached to the collection and tentative phrases that describe each set.
